Terms of service

1.What these terms cover

These terms govern your use of the AfterLead website and the demo form. By using the site or submitting the demo form, you agree to these terms and to our privacy policy. If you do not agree, do not use the site or submit the form.

AfterLead is a United States business, and the website, demo, and service are intended only for businesses and individuals in the United States. They are not directed to, offered to, or targeted at individuals in the European Economic Area or the United Kingdom. If you are outside the United States, this service is not offered to you; please do not use the site or submit the demo form.

2.These terms and the Service Agreement

Paid use of AfterLead is governed by the AfterLead Service Agreement and Terms of Service, which you accept by clicking “I agree” during onboarding. The Service Agreement incorporates your customer-specific order summary, covering your setup fee, monthly fee, and included usage allotments, along with any per-customer terms agreed in writing.

If the Service Agreement conflicts with these website terms for paid use of the service, the Service Agreement controls. These website terms continue to apply to your use of the website itself.

3.Demo form consent

The demo form is opt-in. By submitting it, you authorize AfterLead to follow up with you by SMS, email, and phone using the contact information you provide, including messages sent using automated technology. Standard message and data rates may apply, and consent is not a condition of any purchase. You can opt out at any time by replying STOP to any SMS, clicking unsubscribe in any email, or emailing hello@afterlead.ai.

You confirm that the contact information you provide is yours, or that you have the authority to receive these communications at it.

4.Your obligations as a customer

If you use AfterLead to follow up with your own leads and customers, you are responsible for the data you send us and for the messages we send on your behalf. You agree that:

• You are the controller of your lead and customer data, and AfterLead acts as your service provider and processor under the Service Agreement.
• You have a lawful basis and any required consent to contact each person by SMS, email, and phone before you add them to the service. Inbound, opted-in leads only; no purchased, scraped, or cold lists.
• You comply with all applicable laws and rules, including the TCPA, CAN-SPAM, state telemarketing and recording laws, CTIA guidelines, and mobile carrier requirements, including A2P 10DLC registration for SMS.
• You promptly honor opt-out requests such as STOP, unsubscribe, and verbal opt-outs, and you do not re-add people who have opted out.
• You do not use the service for prohibited or restricted content or industries that carriers do not allow, or for unsolicited messaging to people who have not consented.
• You provide accurate information and have the authority to provide the contacts and content you submit.

You are responsible for obtaining any additional consent that your jurisdiction requires for recording calls. We provide notice on recorded calls and the voice agent identifies itself as an AI assistant; you agree not to instruct or configure the service to remove those disclosures.

5.Messaging and telephony compliance

SMS, voice, and email delivery depend on third-party carriers and providers and their rules. You agree to register and maintain any required messaging campaigns and brand information, to cooperate with carrier and provider compliance reviews, and to stop any use that we or a provider determine is non-compliant. We may suspend or filter messaging that appears to violate these terms, the law, or carrier rules.

6.Acceptable use

You agree not to:

• Send unsolicited mass messaging or contact people who have not consented
• Use the service for fraudulent, deceptive, illegal, or harmful purposes
• Send content prohibited by carriers or applicable law
• Abuse the messaging channels you reach us on
• Scrape, mirror, or reverse engineer the site or service
• Interfere with the service or attempt to access it in a way that is not permitted

7.AI-generated content

The AfterLead service uses AI agents that produce SMS, email, and voice content. AI can be wrong. Output may contain inaccuracies, outdated information, or phrasing that does not fit your brand.

We maintain guardrails and correct systematic issues, but we do not warrant that any individual interaction will be error-free. You are responsible for the business information, pricing, and offers you provide and instruct the service to communicate. The Service Agreement sets out how responsibility for AI output is allocated for paid use.

8.Service expectations and the demo

The demo is illustrative, and the timing of demo follow-up messages is approximate. We aim to follow up quickly, but we are not promising an exact delivery time on the demo flow. For paid use, the service description, onboarding scope, go-live targets, and support terms are set out in the Service Agreement; we do not promise an uptime SLA unless one is agreed in writing.

9.Fees, billing, and the guarantee

The demo is free. Fees for paid use, including the setup fee, the monthly fee, usage allotments, billing timing, cancellation notice, and refunds, are set out in the Service Agreement and your order summary, not in these website terms.

Where AfterLead advertises a money-back performance guarantee, that guarantee is defined in the Service Agreement, including the guarantee period, the baseline comparison, its conditions, and the claim process. Marketing summaries of the guarantee do not modify the Service Agreement.

10.Data processing

For lead and customer data you send us, AfterLead acts as your service provider and processor and handles the data only on your documented instructions, as described in the Service Agreement. Our privacy policy explains the roles we play and how we handle personal information.

11.Intellectual property

AfterLead and its licensors own the website, the service, and all related software, content, and trademarks. You own the data and content you submit. You grant us the rights needed to host and process that data to provide the service. We may use aggregated and de-identified data to operate and improve the service.

12.Limitations of liability

To the maximum extent permitted by law, AfterLead is not liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or data.

Our aggregate liability to you under these website terms is capped at the fees you paid AfterLead in the prior 12 months, or $100 if you have not paid fees. For paid use, the liability terms in the Service Agreement apply.

13.Indemnification

You agree to indemnify and hold AfterLead harmless from claims, losses, and expenses arising from your use of the service, including your lack of consent or authority for the contacts you provide, content you submit that is illegal or infringing, your violation of these terms, or your violation of any law or carrier rule, including the TCPA and CAN-SPAM.

14.Suspension and termination

AfterLead can terminate or suspend access to the website and the demo for breach of these terms. You can stop using them at any time. Cancellation of a paid subscription, including the notice period and what happens to your data, phone number, domain, and calendar on exit, is governed by the Service Agreement. Opt-outs are honored permanently unless the person opts back in.

15.Modifications

We may update these website terms over time. We will update the “Last updated” date and, for material changes, give notice on the site. Continued use after notice constitutes acceptance. Changes to the Service Agreement follow the modification terms in that agreement.

16.Governing law and disputes

These website terms are governed by the laws of the State of California, without regard to conflict of law principles. Disputes under these website terms will be brought in the state or federal courts located in San Diego County, California. Disputes arising under the Service Agreement follow the dispute resolution terms in that agreement.

17.Contact