Terms of service

These terms govern your use of the AfterLead website, the demo form, and the AfterLead service. By using any of them, you agree to these terms. Please also read our privacy policy.

The agreement, and what governs paid use

There are two layers to our terms:

• These website terms cover your use of this website, the demo form, and any free trial or demo of the service.
• Paid use of AfterLead is governed by a separate master services agreement, order form, and data processing agreement signed between you and AfterLead.

If those signed documents conflict with these website terms for paid use, the signed documents control.

Acceptance

By using the site or submitting the demo form, you agree to these terms and to our privacy policy. If you do not agree, do not use the site or submit the form.

Demo form consent

The demo form is opt-in. By submitting it, you authorize AfterLead to follow up with you by SMS, email, and phone using the contact information you provide, including messages sent using automated technology. Standard message and data rates may apply, and consent is not a condition of any purchase. You can opt out at any time by replying STOP to any SMS, clicking unsubscribe in any email, or emailing hello@afterlead.ai.

You confirm that the contact information you provide is yours, or that you have the authority to receive these communications at it.

Your obligations as a customer

If you use AfterLead to follow up with your own leads and customers, you are responsible for the data you send us and for the messages we send on your behalf. You agree that:

• You are the controller of your lead and customer data, and AfterLead acts as your processor under our data processing agreement.
• You have a lawful basis and any required consent to contact each person by SMS, email, and phone before you add them to the service.
• You comply with all applicable laws and rules, including the TCPA, CAN-SPAM, state telemarketing and recording laws, CTIA guidelines, and mobile carrier requirements, including A2P 10DLC registration for SMS.
• You promptly honor opt-out requests such as STOP, unsubscribe, and verbal opt-outs, and you do not re-add people who have opted out.
• You do not use the service for prohibited or restricted content or industries that carriers do not allow, or for unsolicited messaging to people who have not consented.
• You provide accurate information and have the authority to provide the contacts and content you submit.

You are responsible for obtaining any additional consent that your jurisdiction requires for recording calls. We provide notice on recorded calls, but you confirm that recording is lawful for your use.

Messaging and telephony compliance

SMS, voice, and email delivery depend on third-party carriers and providers and their rules. You agree to register and maintain any required messaging campaigns and brand information, to cooperate with carrier and provider compliance reviews, and to stop any use that we or a provider determine is non-compliant. We may suspend or filter messaging that appears to violate these terms, the law, or carrier rules.

Acceptable use

You agree not to:

• Send unsolicited mass messaging or contact people who have not consented
• Use the service for fraudulent, deceptive, illegal, or harmful purposes
• Send content prohibited by carriers or applicable law
• Abuse the messaging channels you reach us on
• Scrape, mirror, or reverse engineer the site or service
• Interfere with the service or attempt to access it in a way that is not permitted

AI-generated content

The AfterLead service uses AI agents that produce SMS, email, and voice content. AI can be wrong. Output may contain inaccuracies, outdated information, or phrasing that does not fit your brand.

When you use AfterLead in production, you are responsible for reviewing material messages before they go to real customers. AfterLead provides the tools and the managed setup. Final responsibility for what gets sent to your customers rests with you.

Service expectations

We do not promise an uptime SLA unless one is included in a signed agreement. The demo is illustrative, and the timing of follow-up messages is approximate. We provide managed setup and ongoing tuning as described in your agreement. We aim to follow up quickly, but we are not promising an exact delivery time on the demo flow.

Data processing

For lead and customer data you send us, AfterLead acts as your processor and handles the data only on your documented instructions and under our data processing agreement, which is incorporated into your customer agreement. Our privacy policy explains the roles we play.

Intellectual property

AfterLead and its licensors own the website, the service, and all related software, content, and trademarks. You own the data and content you submit. You grant us the rights needed to host and process that data to provide the service. We may use aggregated and de-identified data to operate and improve the service.

Fees and billing

The demo is free. Fees for paid use are set out in your order form. Unless your agreement says otherwise, fees are non-refundable and billed in advance.

Limitations of liability

To the maximum extent permitted by law, AfterLead is not liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or data.

Our aggregate liability to you is capped at the fees you paid AfterLead in the prior 12 months, or $100 if you have not paid fees.

Indemnification

You agree to indemnify and hold AfterLead harmless from claims, losses, and expenses arising from your use of the service, including your lack of consent or authority for the contacts you provide, content you submit that is illegal or infringing, your violation of these terms, or your violation of any law or carrier rule, including the TCPA and CAN-SPAM.

Termination

AfterLead can terminate or suspend access to the service for breach of these terms. You can stop using the service at any time. On termination of a paid account, we return or delete customer data as described in the data processing agreement. Opt-outs are honored permanently unless the person opts back in.

Modifications

We may update these terms over time. We will update the “Last updated” date and, for material changes, give notice on the site. Continued use after notice constitutes acceptance.

Governing law

These terms are governed by the laws of the State of California, without regard to conflict of law principles. Any disputes will be brought in the state or federal courts located in San Diego County, California.

Contact

Questions about these terms? Email hello@afterlead.ai, or write to us at 1501 India St #103-167, San Diego, CA 92101, United States.