The AI conversation and booking layer on top of Close
Close gives your reps a serious calling stack. AfterLead gives your leads a caller. It works every inbound lead in seconds across phone, text, and email, qualifies conversationally, books on your calendar, and writes the whole story back to Close.
Does AfterLead work with Close?
Yes. AfterLead integrates with Close as the AI conversation and booking layer on top of it. New leads flow in from your web forms, paid ads, inbound calls, and Close itself. AfterLead works each one across voice, SMS, and email for 30 days, and every call, text, email, status change, and outcome is written back to the lead's record in Close. See the full lead journey, or how marketing agencies run it on their own pipeline.
What syncs between AfterLead and Close
AfterLead reads
- New leads the moment they land: web form submissions, paid ad leads, inbound calls, and new-lead triggers from Close
- The lead, contact, and opportunity context your qualification rules run on: source, status, and the custom fields we map together during onboarding
- Your team's calendar availability, so booking happens against real open slots
AfterLead writes back
- A running record of the conversation on the lead: every call, every text, every email, the moment it happens
- Status and custom-field updates as the lead moves, so your smart views sort on them: contacted, qualified, booked, rebooked after a no-show, disqualified, opted out, or handed to a rep
- The booked meeting, with the lead already holding a confirmation, a calendar invite, and the meeting instructions, and reminders queued for 24 hours and 1 hour out
- A human takeover flag on the lead, with the rep alerted by SMS and email the moment a trigger fires
Close stays your system of record. Your smart views, pipelines, and reporting keep working. They just fill up with worked leads instead of untouched ones.
See exactly what syncs back, or browse every CRM we connect.
Your reps have a dialer. Your leads need a caller.
Close is built for teams that live on the phone: sequences, scheduling links, SMS templates, power dialers. All of it makes your reps faster once a rep is on the lead. None of it puts an agent on a brand-new lead at 9:47pm on a Saturday.
That gap is where inbound leads leak. Harvard Business Review's audit of 2,241 US companies found the average business takes about 42 hours to respond to a web lead, and 23% never respond at all (HBR, 2011). Your sequences start when a rep starts them. AfterLead starts when the lead arrives.
AfterLead is the layer in front of your reps. The AI voice agent calls each new lead in seconds, with our SMS and email agent working the lead alongside it. It answers the lead's questions, qualifies in conversation, and books on your calendar live on the call. Your reps open Close to qualified, booked appointments and a timeline of every touch that earned each one.
In seconds. On every channel. For 30 days.
Sounds like a human, works like an AI. Don't take that on faith: hit See It in Action and let it work you the way it would work your leads.
What stays, what changes
Stays exactly as it is
- Close, your pipelines and smart views
- Your reps' workflow
- Your sequences for the segments you choose
- Your reporting
Changes overnight
- Every new inbound lead gets worked in seconds, around the clock
- Leads reach your reps qualified with a booked slot
- No lead is quietly abandoned after one attempt (RAIN Group's research puts the average at 8 touches to reach a prospect)
- Every outcome lands in Close
We integrate Close for you
Map your Close setup (about an hour)
One call to map your lead sources, the statuses, custom fields, and smart views we write to, your qualification rules, the calendars, and the human takeover triggers.
We wire it up
We connect your forms, ad leads, phone, email, calendar, and Close, write the agent's script against your offer, pricing rules, and disqualifiers, and set the status and timeline sync.
You become the lead
Submit test leads, take the calls, read the texts, and watch the record fill in. We tune it with you until it sounds right.
You're live
Your reps open Close to booked appointments instead of raw leads. We keep tuning as your offer and calendar change.
Live in about 1 to 2 weeks with around 3 hours of your time. Then the bar is simple: more booked calls than your current process, or your money back.
AfterLead only works leads who asked to hear from you. Inbound, opted in, never cold outreach. It follows up until the lead books, replies, opts out, goes cold, gets disqualified, or needs a human, then it stops and logs the outcome in Close.
AfterLead and Close, in plain answers.
The integration questions teams ask before they map anything.
See It in ActionOur guarantee
More booked calls than your current process, or your money back.
No. Your sequences stay yours. AfterLead takes the job that happens before a rep ever touches the lead: the first contact in seconds, the conversational qualification, the booking, and 30 days of follow-up on leads nobody has claimed. Many teams keep sequences for later-stage nurture while AfterLead owns new-lead response. We map the boundary together during onboarding so a lead is never double-worked.
Yes. That is the point. The first touch goes out in seconds: phone, text, and email in parallel, at any hour. Your reps stop racing voicemail and start taking booked, qualified appointments. When a lead is high-intent or asks for a person, the AI flags the lead, alerts your team by SMS and email, and pauses so a human can step in.
The full story. Every call, text, and email is logged on the lead's record as a conversation timeline, and the status updates as the lead moves: contacted, qualified, booked, rebooked, disqualified, opted out, or flagged for a human. Open any lead and you can see exactly what was said and how it ended.
It holds a natural back-and-forth conversation. It answers questions about your offer, handles "how much is it" within the pricing you configure, and books live on the call. Sounds like a human, works like an AI. The fastest way to judge it is to be the lead: hit See It in Action and take the call yourself.
It hands off. If a lead asks for a person, sounds frustrated or confused, raises a question outside the AI's configured scope, shows high intent, or asks about pricing beyond what you have set, AfterLead flags the lead, alerts your team by SMS and email, updates Close, and pauses on that lead. Your rep then picks the mode: take the lead over fully, or send one reply and let the AI resume the booking conversation from where it paused.
No. AfterLead only works leads who asked to hear from you: inbound, opted-in leads from your forms, ads, calls, and CRM. It is a follow-up and booking system, not an outbound prospecting tool.
About 1 to 2 weeks from kickoff to live, with around 3 hours of your time. We handle the connecting, scripting, and testing; you take the test calls and approve.
Be the lead your Close pipeline never worked
Submit the form and experience the follow-up in seconds: a text, an email, and an AI call. That is what every one of your leads would get.
- Opt out anytime
- We never share your number
- A real conversation, not a sales call
See AfterLead work a lead for your business.
Enter your details and our AI demo agent calls you in seconds. Have it role-play a live lead for your business, or walk you through the fit and book a full demo.