Lead leakage calculator
What are unworked leads costing you every month?
Every estimate on this page is built from numbers you enter and assumptions you can see and change. Nothing is hidden, nothing is promised.
Most calculators like this bake in flattering assumptions you never see. This one puts every assumption on a slider, because the point is your leak, not our pitch.
You already paid to generate these leads. This tool estimates how much of that spend never gets a real chance to convert.
Run your numbersWhat you get in about a minute
- What share of your leads books todayYour lead-to-appointment rate, set by how fast a new lead actually hears from a person.
- How many more that could beSame leads, same spend, answered in seconds and worked for 30 days. You set the lift, not us.
- What those appointments are worthYour close rate and deal value, applied only to the appointments you are not getting today.
Runs in your browser. Nothing you type is stored or sent anywhere, and no email is required to see the result.
Run your own numbers
Two chained steps off one set of answers: what share of your leads books today against what it could be, then what those extra appointments are worth. Every assumption is a slider you control, with the arithmetic printed under each figure.
Your numbers
Five questions. Nothing you type is stored or sent anywhere.
The numbers already filled in are an illustrative example, not an industry benchmark. Replace every one with yours.
Your leads
Form fills, ad leads, and inbound calls per month. Minimum 10.
Ad spend, agency fees, and lead-buy costs per month. Minimum $1,000. Spending $3,000 or more? You are who this was built for.
Including nights and weekends.
So about 20% of your leads become a booked appointment.
Know your real lead-to-appointment rate? Drag it there. Speed moves this number more than anything else, which is why the answer above sets the starting guess.
Your sales math
Of the appointments that happen, the share that become customers.
Revenue (or gross profit, your choice) from one closed customer.
Illustrative estimate. Everything below is calculated from the numbers and assumptions you set. It is not a measurement, not an industry benchmark, and not a prediction or promise of AfterLead results.
Leads that become appointments
Illustrative1.5× takes you from 20% of leads booked to 30%. It is your dial, not our claim: drag it down until it is a number you would bet on.
- Today20% of leads, 30 appointments
- With AfterLead30% of leads, 45 appointments
+15 appointments/mo
Same 150 leads, same $5,000 of ad spend. You do not buy more leads, spend more, or hire anyone. More of what already arrives turns into a slot on the calendar.
- Booking rate
- 20% to 30%
- Cost per appointment
- $167 to $111
- Follow-up hours we run
- 125/mo
150 leads × 20% = 30 · × 1.5 lift = 30% = 45
150 leads × 50 min of follow-up each
You pay $33.33 a lead for all 150, and today 120 of them never become an appointment. That gap is speed and persistence, not ad quality: a reply in seconds instead of hours, and 10 more percentage points of your leads reaching a calendar.
Working a lead the way we work it averages about 50 minutes: some book on the first call, the quiet ones get the full 30 days across voice, SMS, and email, and no-shows get chased for a rebook. Across 150 leads that is 125 hours a month, roughly 0.8 of a full-time person. AfterLead runs all of it, so that work never lands on your team or an appointment setter.
What those 15 appointments are worth
Illustrative$7,500/mo
Or $90,000 a year, from leads you already paid for.
- More jobs closed
- +3.0/mo
- Extra revenue a year
- $90,000
15 appointments × 20% close × $2,500 deal
Your close rate and your deal value, applied only to the appointments you are not getting today. Nothing here assumes we sell better than you do. We just get more people in front of you.
We will not pretend to know your lift. That is why it is a slider you control. What we stand behind: more booked calls than your current process, or your money back.
With your current inputs, 150 leads a month produce 30 appointments at a 20 percent booking rate. At a 1.5 times lift that is 30 percent, or 45 appointments, 15 more a month. Those are worth an illustrative $7,500 a month at your 20 percent close rate. Working every lead is about 125 hours of follow-up a month, which AfterLead runs instead of your team.
These figures are illustrative estimates built entirely from your inputs. They are not measured AfterLead outcomes and they are not a promise of what AfterLead will book for you. Every business’s leads, offer, and sales process are different. The only way to know your real numbers is to measure them, which is where an AfterLead install starts: we benchmark your current booking rate before we change anything, so the lift is measured, not assumed.
Why do paid leads go unworked?
Leads go unworked for three reasons: the first touch is too slow, the follow-up stops after one or two attempts, and nobody covers nights and weekends. Harvard Business Review audited 2,241 US companies and found the average response to a web lead took 42 hours, and 23% never responded at all. RAIN Group puts the average at 8 touches to reach a new prospect. Most teams quit long before that.
Those are the only two external figures on this page. Popular speed-to-lead statistics with fuzzy provenance are deliberately left out, and no number here is presented as an AfterLead result.
The same leads, leaking out before they book.
Slow first response
By the time someone gets to the form submit, the lead has already called two competitors.
Nothing after hours
Ads run at 9pm on a Saturday. The follow-up does not start until Monday morning.
Follow-up stops early
A call, maybe a text, then the record sits in the CRM and nobody comes back to it.
No-shows never rebooked
A missed appointment usually ends the conversation, so even booked leads leak.
Nothing here is about effort. Leads go cold because no process covers the first minute, the evening, the fifth touch, and the no-show at the same time.
Showing the funnel with manual follow-up: leads leak out before booking.
Slow first touch
The lead filled out your form and a competitor's. Whoever talks to them first usually wins.
One-and-done follow-up
The lead was busy, not a no. One text and silence is how you pay for a lead and throw it away.
After-hours drop-off
Your ads run 24/7. If your follow-up clocks out at 5pm, so does a large share of your spend.
What closes the leak?
AfterLead responds to every new lead in seconds with an AI phone call, a text, and an email on the first touch, then works the lead across voice, SMS, and email for 30 days until they book, reply, opt out, or need a human. Nights and weekends included, without hiring anyone. See how instant lead response works, or walk the full lead journey.
In seconds. On every channel. For 30 days.
And if you are wondering whether it works: more booked calls than your current process, or your money back.
Worried the AI will sound robotic? Sounds like a human, works like an AI, and the demo form below calls you so you can judge the voice yourself.
AfterLead only works leads who asked to hear from you. No cold outreach, ever.
See It in ActionThe honest fine print, in plain answers.
Where the numbers come from, what they mean, and what they deliberately do not promise.
See It in ActionEntirely from you. You enter your lead volume, spend, close rate, deal value, and response time, and every assumption the math uses is shown on screen as an adjustable slider. Your response-time answer sets a starting guess for your lead-to-appointment rate, and you can drag it to whatever you actually track. The only external figures on this page are attributed research: Harvard Business Review's 2011 audit (42-hour average response, 23% never respond) and RAIN Group's 8-touches-to-reach-a-prospect finding. Nothing else is baked in.
No. The results are illustrative estimates of what a higher booking rate would be worth in your business, built from your own inputs and a lift you choose yourself. AfterLead never promises a specific number of appointments. What we do stand behind: more booked calls than your current process, or your money back.
You. It is a slider, not a published result, and it starts near the bottom of its range on purpose. We have not measured your leads, so any multiplier we printed as fact would be marketing rather than math. Drag it to whatever you would actually bet on and every figure moves with it. What sits behind the idea of a lift is not mysterious: a lead answered in seconds instead of hours is far more likely to book, and one worked for 30 days across phone, text, and email is far more likely to book than one dropped after two attempts. How much that is worth in your business is exactly what an install measures. We benchmark your current booking rate before we change anything.
Lead leakage is the gap between the leads you pay to generate and the leads that actually get worked: contacted fast, followed up with persistently, and taken to an outcome. A lead contacted a day late, or dropped after one attempt, was paid for and never really worked. That gap is the leak.
Faster than feels reasonable for a human team. AfterLead's spec is under 15 seconds from lead arrival to first outbound contact, with SMS, email, and an AI phone call all firing on the first touch. You do not need to match that manually; that is the point of a system.
Two reasons. Spend divided by appointments gives your cost per booked appointment, and watching that number fall while your spend stays flat is the clearest way to see what a higher booking rate is actually worth. And it helps you self-qualify: AfterLead is built for businesses spending $3,000 or more a month on lead generation, with $1,000 a month as the practical floor.
Maybe not yet, and we would rather tell you that now. If you are under $1,000 a month in lead spend or only a handful of leads a month, the math usually does not justify a managed system. Keep the calculator bookmarked and come back when volume grows.
Yes, it is all on the page. Your appointments today are lead volume times the booking rate you set. The lift slider multiplies that rate to give the second number, and the difference is the extra appointments. Those extra appointments times your close rate times your deal value gives the revenue. Cost per appointment is your spend divided by each appointment count, which is why it falls without your spend changing. The follow-up hours are your lead volume times 50 minutes a lead, which is what working one takes on average across the full 30-day sequence: the quick bookings, the quiet ones chased for weeks, the booking logistics, and the no-show rebooks. That is deliberately larger than RAIN Group's 8 touches, because reaching a prospect is a smaller job than working one to an outcome. Every line is printed under the figure it produces.
You just estimated the leak. Now feel the fix.
You ran the math with your own numbers. Put yourself in as a lead and experience the follow-up your leads would get: a text, an email, and an AI call in seconds.
- Opt out anytime
- We never sell your number or share it for marketing
- A real conversation, not a sales call
See AfterLead work a lead for your business.
Enter your details and our AI demo agent calls you in seconds. Have it role-play a live lead for your business, or walk you through the fit and book a full demo.