Trust
Security, consent, and trust at AfterLead
Everything on this page is how the system is actually built, including the parts we will not claim.
- Inbound, opted-in leads only. No cold outreach path exists.
- The AI says it is an AI on every call.
- STOP means stop, instantly and permanently.
- Carrier-registered A2P 10DLC messaging.
The short answer
Is it legal to have AI follow up with my leads? Yes, when it is done consent-first, and that is the only way AfterLead works. The system is built for TCPA-compliant follow-up: it only works inbound leads who asked to hear from you, honors opt-outs instantly, discloses that it is an AI on calls, and runs on carrier-registered messaging. Consent capture at your lead sources stays your responsibility; everything after the lead arrives is engineered around it.
AfterLead only works leads who asked to hear from you
That line is not a marketing promise, it is how the system is built. AfterLead has four lead-entry paths: your web forms, your inbound calls, your paid ads, and your CRM. There is no cold-list upload path, no purchased-data ingestion, no “prospecting mode.” A lead who never raised a hand never enters the system, so the follow-up your leads receive is follow-up they initiated. Persistent is not spammy: outreach stops the moment a lead books, opts out, gets disqualified, or is handed to your team.
Consent before contact, every time
Prior express written consent posture
AfterLead's own demo form shows what we practice: it states plainly that submitting means SMS, email, and phone follow-up, including calls using an AI voice, before the visitor submits. We help every client hold their lead sources to the same standard during onboarding.
Consent is never a condition of purchase
Declining follow-up never blocks anyone from buying, and we hold our own forms and every client setup to that standard.
STOP means stop
Reply STOP to any message and outreach ends across the system; HELP returns help. Opt-outs are logged as a permanent end state, not a pause.
Follow-up has a hard ceiling
Leads are worked for up to 30 days with capped reattempts, then closed out. Nothing loops forever.
No pretending to be human
AfterLead's voice agents disclose that they are an AI on calls. Some states require AI disclosure; we treat it as the default everywhere, because the product does not need the trick. Leads stay because the answers are instant and accurate, and a human is one sentence away: ask for a person and the AI flags the lead, alerts your team by SMS and email, and pauses instead of stalling. More on the live-call behavior on the AI voice agents page, and on call handling and recordings in the privacy policy.
A2P 10DLC registration, handled in onboarding
Business SMS in the US runs on A2P 10DLC: carriers vet the business and the messaging use case before traffic flows. Every AfterLead client is registered as part of the white-glove install; we file it at kickoff because it is the longest external dependency in the 1 to 2 week install timeline. Registered traffic means better deliverability and a paper trail that your messaging is what you said it was. Unregistered gray routes are not something we will run for you, even if asked.
Your leads stay your leads
Lead data is used to run your follow-up, sync your CRM, and tune your agent. It is visible to your team and to the AfterLead operations team that monitors and optimizes your account. We do not sell lead data, and we do not use one client's leads to market to anyone else. The infrastructure behind the system is a short, named list of subprocessors (telephony, voice AI, AI models, email delivery, hosting, payments, scheduling, and analytics), published in full in our privacy policy, with an up-to-date list available to customers on request. See the current subprocessor list.
Kept while you need it, deleted when you leave
30 days
to request a full export
90 days
to full deletion after that
24 months
demo submissions kept as consent proof
Lead data is retained while your subscription is active. If you leave, you can request a full export for 30 days, and we delete personal data within 90 days after that, keeping only what the law requires or permits (consent, opt-out, billing, and dispute records) plus de-identified aggregates. Demo and inquiry submissions to our own site are kept for up to 24 months as proof of consent. The full schedule lives in the privacy policy.
US only, on purpose
AfterLead serves US businesses and US lead flow only. That focus is why the compliance posture is specific instead of generic: TCPA-shaped consent, A2P 10DLC registration, STOP and HELP handling, and state AI-disclosure norms are the rules of the one market we operate in, not a footnote in a global terms page.
Honest limits
We say "built for TCPA-compliant follow-up," not "TCPA compliant," because compliance depends partly on how you capture consent at your lead sources. We set you up right in onboarding, but no vendor can truthfully blanket-certify your funnel.
We do not make HIPAA claims. AfterLead is not built for protected health information.
This page is not legal advice. Your counsel knows your business; we are glad to walk them through the architecture.
Consent and data, in plain answers.
The questions buyers and their counsel actually ask.
See It in ActionOur guarantee
More booked calls than your current process, or your money back.
Calling and texting leads who gave prior express written consent is the model US telemarketing law is built around, and that is the only model AfterLead runs: inbound, opted-in leads from your own forms, ads, calls, and CRM. The AI discloses itself on calls, honors opt-outs instantly, and messaging runs on carrier-registered A2P 10DLC. Consent capture at your lead sources remains your side of the bargain; we help you set it up correctly during onboarding.
Your team, and the AfterLead operations team that monitors and tunes your account. Under the hood, a short named list of subprocessors (telephony, voice AI, AI models, email, hosting, payments, scheduling, and analytics) processes data to deliver the service; the full list is published in our privacy policy. We never sell lead data or use your leads to market anything else.
No. There is no cold-outreach mode to turn on. AfterLead only works leads who asked to hear from you, and the system's four entry paths (web form, inbound call, paid ad, CRM sync) are all inbound by design.
Outreach stops. The opt-out is logged as a permanent end state in your CRM, the lead exits all follow-up, and the record is kept as proof the opt-out was honored. HELP replies return assistance information.
Call handling, recordings, and how they are used are covered in the "AI, calls, and recordings" section of our privacy policy, and disclosure practices are part of every install. Recording rules vary by state, so we configure each account to match where you operate.
No, and we will not claim it. AfterLead is not built for protected health information. If your intake involves PHI, we are the wrong tool for that workflow, and we would rather say so here than after a sales call.
You can request a complete export for 30 days after the relationship ends. We then delete personal data within 90 days, except records we are legally required or permitted to keep, such as consent, opt-out, billing, and dispute records.
Not currently. AfterLead is built for US businesses and US lead flow, and the compliance posture on this page (TCPA, A2P 10DLC, state AI-disclosure norms) is specific to that market.
Consent-first, demonstrated.
The demo form tells you exactly what will happen before you submit, then texts, emails, and calls you in 8 seconds. That is the posture your leads get.
- Opt out anytime
- We never sell your number or share it for marketing
- A real conversation, not a sales call
See AfterLead work a lead for your business.
Enter your details and our AI demo agent calls you in seconds. Have it role-play a live lead for your business, or walk you through the fit and book a full demo.